Educating Product Teams

At times, User Experience teams need to drive awareness of UE practices and success throughout their company.

Jim's teams have developed User-Centered Design workshops and Awareness Training with the goal of educating product teams on the value and opportunity for innovation.

Such workshops help teams understand UX through practical, hands-on experience. It helps them understand the value of:

  • user research to inform use cases, personas, and ultimately, product design
  • iterative prototyping
  • iterative usability evaluations.