Readings

The articles in this section refer to trends in user research and user-centered design. They support Jim's approach to design in the context of business.

The most innovative companies in 2006 included design as a strategic differentiator. Each also shows a 10x increase in margin, higher revenue, and higher stock prices. Yet not all companies that include a UX competency or invest in R&D achieve intended results.

Design needs to have an equal voice with other disciplines, be a core part of the process, and align with the business to deliver strategic value. Ask Jim to help convert your Design competency into a strategic resource that can produce the kind of innovative customer experience that strengthens global brands.