Internet Site Redesign

• In 1999, the company underwent a project to redesign its Internet site, which cost millions of dollars
• The top image on the left represents the redesign, which contains 100 links with little task focus or visual hierarchy
• The site did not meet its hit and retention targets, and satisfaction was low both inside and outside the company

• Jim influenced the Internet site team to hire his team to redesign the site (bottom left)
• Jim’s resource conducted reviews and studies, instrumented the site, and engaged in iterative prototyping for both the IA and the visual treatment

• Focus on user tasks and corporate messaging
• Visually appealing and uncluttered
• This Internet site moved from 25th in its industry to #1, as ranked by independent organizations and user satisfaction