Home Office Solution

• In 1997, competitors were gaining market share in the home office networking space
• A usability study showed that it took 3.5 hours for experts to configure our products
• Users were confused by cabling, documentation, and the command line interface

• Color-coded cables and corresponding labels on devices
• Four-color quick start guides
• Simplified packaging
• Home Office Solution–a wizard to simplify configuration

• Enabled novice users to deploy in 20 minutes
• Grew our market share from $200 million in revenue to over $2 Billion