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After listening to business needs, Jim’s team crafted specific research questions to isolate the issues they care about most. For example:

• Which customer issues most impact your business or market share?

  …what are the top installation or operational challenges?

  …which problems create the greatest dissatisfaction?

 

• What are the top concerns understanding your customers?
  

  …which potential new features are most important?

  …where in customer networks are your products installed?

  …what other products connect and interoperate with it?

 

• How does usage of your product different by segment?
  

  …which user interface is preferred in enterprise versus commercial?

  …which routing protocol is preferred in education versus healthcare?

  …which features are enabled in different