The role of User Experience (UX) teams is to dramatically increase a company’s competitive advantage through great design. The iPod, Telepresence, and sponsored search (Yahoo! and Google) are solid examples: They introduced new markets and increased profitable revenue. The best design teams work closely with technical experts and product managers to identify and implement design innovations that change market dynamics.

UX teams also need to rapidly deliver designs that are intuitive, useful, and delightful. This has to be foundational. A leader who can structure a team and an environment that stimulates innovation though is valuable and rare.

About this site:
- The philosophy, leadership skills, and
  case studies in this site demonstrate
  what Jim has delivered.
- The blog and elements in the Featured
  sections (Keynote) provide specific
  lessons and tactics that can help you
  deliver market-changing designs.

Contact Jim